Gary Vaynerchuk's Content mapping Strategy | Cannabis Marketing
I recently wrote an article talking about the importance of hedging your social media strategy. For anyone looking for a deeper look at what I’m talking about I highly recommend this post created by Gary Vaynerchuk.
The video below walks you through the same content in the blog. Essentially, Gary creates one long form piece of content and then has his team turn the macro creative into a bunch of micro-pieces of content. Let me know what you think of Gary’s strategy!